![]() We’re thrilled that this will unleash a greater impact on our value chain by increasing farmer incomes and creating up to 300 decent jobs for Nigerians, said Affiong Williams, ReelFruit founder/CEO. We can meet increased demand for our products and tackle one of our biggest challenges – raw material supply. ![]() “This investment takes ReelFruit to the next level. Reelfruit is already on track to double last year’s revenues by November 2021. Welcome to Mr Ps Classic Amusements and Reel Fruits Our arcades are home to some of the rarest and most iconic fruit machines spanning over the last three. ![]() Local buyers will be able to buy dried fruit locally thereby reducing dependence on imports. ReelFruit will also unlock more B2B opportunities, including white labelling and co-packing to support the national drive toward import substitution. The company will launch an e-commerce channel for direct US sales by 4Q21. To meet strong demand for its dried fruit snacks, ReelFruit will diversify its local and international sales channels. The programme will boost fruit yields and help support a steady supply of high-quality raw materials for the factory. The company will form an agro-extension services programme for 250 registered mango and pineapple producers. As part of its efforts to secure high-quality raw materials, ReelFruit plans to deepen its existing work with Nigerian fruit farmers.
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